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SEO 101 for Marketers
SEO 101 for Marketers helps small business marketers to learn the basic principals of search engine optimization (SEO) and what factors they can control. Click image or title to see full post. See also LOCAL SEO, http://localseo.pegcorwin.com
Curated by Peg Corwin
"You might think that your job as a content producer or a content marketer is to make content every day or content every week. That's not your job. Your job is to have success with the metrics that are going to predict and correlate to the strategies you need as a business to acquire customers, to grow your marketing channels, to grow your brand's impact, to help people, whatever it is that your mission is.
During 2014, Google has released a host of updates that focus on user experience. This post describes what Google have been up to and why SEOs need to care.
Google wants viewers to find what they are looking for and is no longer indexing hidden content after Read More. Amazon is highlighting "most helpful reviews." SEO's need to understand UX now too.
There's an incredibly important ranking factor that SEOs just aren't paying enough attention to, and Rand (as Randa Claus) is here to fill you in with a very special episode of White*beard* Friday.
How do you measure engagement as an SEO ranking factor? Imperfectly, this video says, but it's critical.