Why Ranking #1 on Google Is Bad for Your ROI (And What to Focus on Instead) | SEO 101 for Marketers | Scoop.it
Ranking first on Google has become a lifelong pursuit for many marketers. It’s become the gold standard of search engine optimization. It’s the marketing dream. If only you could show your buddies or boss that you’re ranking first, you’d feel like a success. You want to rank #1 for your most desired, high-volume keyword. You want …