The Advanced Guide to Online Publicity Campaigns
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SEO 101 for Marketers
SEO 101 for Marketers helps small business marketers to learn the basic principals of search engine optimization (SEO) and what factors they can control. Click image or title to see full post. See also LOCAL SEO, http://localseo.pegcorwin.com
Curated by Peg Corwin
"You might think that your job as a content producer or a content marketer is to make content every day or content every week. That's not your job. Your job is to have success with the metrics that are going to predict and correlate to the strategies you need as a business to acquire customers, to grow your marketing channels, to grow your brand's impact, to help people, whatever it is that your mission is.
“Google hates pogo sticking more than high bounce rate.” What is pogosticking? ... when a particular site or page ranks in Google’s top ten results, but fails to satisfy the exact need of the searcher."
To create sticky content, Patel's recommendations are: write about the latest news, create viral infographics, write in-depth top list posts, upgrade existing content to build your list.
Quote: "Keep your focus on optimizing your content to appeal to people, solve a specific problem for them, and spoon-feed the Googlebot with the kind of content it prefers."
A Little Known Tactic to Get Free Traffic From Search Engines
Learn the steps to examine your competitors links for promising link sources.
Excellent advice on how search engines think about SEO now. Quality links that are really useful to potential clients, not junk links created in India. Yes, Google can now tell.
Very interesting strategies and tools to build quality links to good content. Interesting use of Buzzsumo to copy what works. Tips to find emails on those linking to your top.
Looking to enhance the digital footprint of your brand but not sure where to start? Smartly deploy PR and SEO to propel your business toward success. We show you how to integrate them seamlessly.
Interesting discussion and infographic of how PR and SEO are interrelated in the digital space.
Organic search is responsible for more than half of website traffic referrals worldwide, according to recent research, dominating the business services space the most. And when it comes to website revenues, too, organic search is the No. 1 source for the business services, hospitality, technology and internet, and retail industries.
Where does website traffic come from? See what is typical in different industries.
(This is the fifth article in a five-part series about blog SEO. This series was published two years ago on HyperlocalBlogger.com with an emphasis on local
Part 5 "... importance of promoting your blog/content in online channels such as social media, as well as offline promotion opportunities, too."
5 Part Series link http://www.smallbusinesssem.com/seo-small-business-blogs-series/6422/