Psychology of the Searcher: Patterns in How Searchers Formulate Queries Executive Summary: Marketers see visitors from a wide variety of search queries coming to their site. This data is valuable in guiding a search strategy, but it has existed in a vacuum, with little known about how searchers make decisions about how to phrase their search that lead up to ...
Peg Corwin's insight:
People search for the solutions to technology, health and ecommerce problems in different ways. Read this to better understand how your prospects search.