Psychology of the Web Searcher | SEO 101 for Marketers | Scoop.it
Psychology of the Searcher: Patterns in How Searchers Formulate Queries Executive Summary: Marketers see visitors from a wide variety of search queries coming to their site.  This data is valuable in guiding a search strategy, but it has existed in a vacuum, with little known about how searchers make decisions about how to phrase their search that lead up to ...