Search Engine Optimization for Retailers : Modern Retail | SEO 101 for Marketers |
Showing up higher in Google’s organic search results can seem unobtainable to many retailers. When seeking help, they are often met with a dizzying array of Search Engine Optimization (SEO) terms, HTML code and language that’s completely unrelated to their field of expertise – selling goods to consumers. I have to admit, I’ve seen first-hand the impact a “good” SEO company can have on a retailer’s business. However, if you are unable to find, or don’t have the budget for reputable SEO firm, know that there are things you can do on your own to improve your search engine ranking.