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SEO 101 for Marketers
SEO 101 for Marketers helps small business marketers to learn the basic principals of search engine optimization (SEO) and what factors they can control. Click image or title to see full post. See also LOCAL SEO, http://localseo.pegcorwin.com
Curated by Peg Corwin
To boost search rankings for a small website, use focused content marketing, nurture a following and optimize your website for mobile.
“How long till my website (page) ranks on top of Google?” The common response to this question is obviously, “It depends,” because there are just too many
How long does it take your website page to rank on page 1 of Google? "Only 5.7% of all studied pages ranked in the Top10 search results within 1 year for at least 1 keyword."
All is fair in love and SEO. Ranking for a profitable keyword phrase can quickly become a dog fight, an
How to outrank that competitor page in search? Get their stats, fix technical issues, do whatever you competitor is doing, only better, create more in-depth content, use visuals, make the content easily digestible, outperform your competitor from a techincal standpoint, like page speed.
Currently, Google has a single index of documents for search. Google's Gary Illyes announced they plan on releasing a separate mobile search index, which will become the primary one.
Search marketers, this is a provocative change. Not only does Google have a local and general index, but soon they will have a mobile index. Back the the drawing boards on strategy....
Ever wonder? “What keywords do I rank for?” It’s a great question with surprising answers. You probably rank for hundreds or thousands of phrases you didn’t know about.
How do you check your rankings?
This post explains step-by-step how to check your rankings using Google Analytics and Google Search Console. We’ve also added a list of tools ... Read More >
Search marketers, here are simple steps to find how what your site ranks for, and which pages rank for which phrases. This is important to know so you don't mess up what's working, and so you can see new opportunities clearly.
Essex-based digital marketing agency specialising in branding, web design and development, SEO, PR and social media management. Get in touch with us today.
Want your pages and posts to rank higher in Google for key terms? Read what matters to search engines now.
So you want to write an article that ranks on the first page of Google for a long-tail keyword? Fine
Yes, if you follow his instructions you CAN rank from most long tail keywords you choose. But it's work...
Every SEO, webmaster, and digital marketer has a powerful tool at their disposal. I would go so far as t
Excellent and detailed explanations of how to use Google's Search Console to understand and improve your website performance.
Keyword research. I'm sure you've done it before. You probably know what it's like to use keyword research tools an
Intelligent discussion of the difference between informational, transnational and navigational search queries, and how to hone in on the ones you really want to rank for.
So rather than cannibalizing web-based searches that came before, a large segment of the queries to IPAs will be wholly new types of searches.
Very interesting discussion of current search trends with Siri-like assistants, chat bots and more. Prediction: "rather than cannibalizing web-based searches that came before, a large segment of the queries to IPAs will be wholly new types of searches."
App search is growing and changing, and there's more opportunity than ever to both draw customers in at the top of the funnel and retain them at the bottom. In today's special British Whiteboard Friday, Tom Anthony and Will Critchlow of Distilled dig into everything app search and highlight a future where Google may have some competition as the search engine giant.
Watch this 8 minute video to get a sense of how app search might relate to Google search and personal assistants. Fascinating.
You'd never change a URL without ensuring your 301s, links, sitemaps, and canonicals are in order... but a new client might have in the past. Here's what you can do to untangle any migration messes you've inherited and regain lost organic traffic.
Very good step by step guide to saving what you can of your search rankings if you change your site without realizing what you need to do to preserve your rankings.
Most SEOs go after the most competitive traffic from Google. Years ago, that’s all there was, but Google has create
If you are an authority for a couple niche queries, learn about how Google's Related Questions works in search. Find out what you can do to maxemize your chances of coming up as the source in those search results.