It may seem like an uphill battle to compete with big sites in the SERPs, but there are tangible SEO benefits to running a smaller site. In this Whiteboard Friday, Rand explains how small sites can target opportunities the big sites can't, despite their natural advantages.
How can small brands compete with big ones online? 1) target niche long tail keywords, comparison keywords, editorially prohibited keywords 2) build authority and brand in niche, 3) create harder-to-monetize content, 4) give deeper coverage to niche content and build better, deeper relations with niche people. Learn details in this quick video.