A recent Buzzsumo study has us rethinking how flywheel marketing works. In today's Whiteboard Friday, Rand explains what we got wrong about social shares, and a better way to describe that piece of the flywheel.
Peg Corwin's insight:
Sad news for content marketers in this short video. 75% of articles are never linked to and 90% are never shared. Drive engagement, not sharing, to improve your website in search results.