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SEO 101 for Marketers
SEO 101 for Marketers helps small business marketers to learn the basic principals of search engine optimization (SEO) and what factors they can control. Click image or title to see full post. See also LOCAL SEO, http://localseo.pegcorwin.com
Curated by Peg Corwin
What's new for on-page SEO in 2017? Rand outlines it in 5 succinct tactics: 1) Move beyond keyword repetition rules; 2) Searcher intent matters more than raw keywords; 3) Related topics are essential; 4) Links don't always beat on-page; and 5) Topical authority is more important than ever.
Insightful SEO tips to improve your page and site ranking in Google now, as they change the rules to reward those who give users exactly what they are looking for.
From optimal snippet length, to practical application tips, to which queries prefer tables, lists, or paragraphs, learn everything you need to know to supercharge your snippet wins.
Jump to the top of Google's featured result for informational inquires by formatting content for its "Featured Snippets." Learn how here.
Believe it or not, SEO is still an ultra-powerful tool in 2016. I posted recently that SEO isn’t dead—far fro
Better search rankings? Yes, there are still ways to improve those, even if you are covering the basics.
It’s a powerful source of traffic.
It sends the most qualified visitors.
It’s more consistent than other traffic sources.
There are lots of reasons to love your rankings. But search optimization has its issues. We once wrote about the dark side of social media. Now it’s time to uncover the downside of search optimization.
1. The Google Keyword ... Read More >
Good insights to help you use SEO more effectively, written in plain English.
Are you guilty of living in the past? Using methods that were once tried-and-true can be alluring, but it can also prove dangerous to your search strategy. In today's Whiteboard Friday, Rand spells out eight old school SEO practices that you should ditch in favor of more effective and modern alternatives.
Good reminders of 8 SEO techniques that don't work now, and also what does.
I know you want it... More organic search traffic. Who doesn’t want free, high quality traffic, that comes in mont
Would you like indirect ways to increase your web search rankings? Follow up with customers, go to events, hire great help, and improve website user experience & site architecture.
mobile-friendliness, site speed, overall UX, and perceived quality
Provocative post which says that increasing important Google ranking factors in search are: match to users intent, user task completion, mobile-friendliness, site speed, overall UX, and perceived quality. It also walks you through the process of investigating low performing pages and determining what users who landed there were searching for, so that you can tweak and improve. Excellent.
SEO is slow, but there is one shortcut to rank higher. It’s in your Analytics. Here’s how to improve your Google rankings and rank higher in nine steps.
Great tip to get one new webpage on the first page of Google. And it works.
Last week, Google made the unprecedented move of releasing the entire Search Quality Rater’s Guidelines. Explore key insights from this 160-page document that details just what they're looking for in a webpage.
Your Money or Your Life are the types of pages that Google holds to the highest standards because they're the types of pages that can greatly impact a person’s life. Categories include – financial information pages on retirement planning, paying for college; medical information pages on specific diseases, nutrition
“Expertise / Authoritativeness / Trustworthiness — shortened to E-A-T — refers to what many think of as a website’s overall value. Is the site lacking in expertise? Does it lack authoritativeness? Does it lack trustworthiness? These are all things that readers are asked to consider when it comes to the overall quality of the website or web page, particularly for ones that fall into the YMYL category.
“This is also a good rule of thumb for SEO in general. You want to make sure that your website has a great amount of expertise, whether it’s coming from you or contributors. You also want to show people why you have that expertise. Is it the experience, relevant education, or other qualities that gives the writer of each page that stamp of expertise? Be sure to show and include it.”
Dishonest SEO can do serious damage to your brand's reputation. Avoid the mess and employ “white hat” SEO tactics instead.
"To avoid shredding your brand’s values in the process, employ “white hat” SEO practices instead."
In this article you will learn how to earn more search traffic to your site using our step by step onpage SEO checklist.
Want more organic - free - traffic to your website? You and your developer both need to spend some time fixing these issues. Good Post.
Inside the Cross-Device Purchase Journey [Infographic] - infographic Digital Commerce, Mobile
Notice how important load time is to conversions.
Low-quality content. Duplicate content. Pages like those could be harming your entire site's ability to rank, and in today's Whiteboard Friday, Rand helps you get started cleaning house.
Rather technical but important short video about how to find and fix poor quality and duplicate content to improve your site SEO.
By implementing optimized title tags, link profiles, metadata & more into your site, you’ll increase your Google rankings. Thom Craver shares all.
SEO tips in a good podcast.
How can you research user intent to find out what users really want? Here are some tools to leverage user intent for better conversions.
Understand the difference between navigational, informational and transactional intent. Help each type of visitor find what they want and hopefully convert.
Even the most meticulous web developers can make serious SEO mistakes. Make sure your site isn't falling victim to these common oversights.
A great list of common SEO problems, many fixable by marketers. Why is getting name, address and phone number consistent across local listing citations so difficult?
When SEOs with the best of intentions are stymied by things out of their control, it can make us absolutely crazy. In today's Whiteboard Friday, Rand offers some clarity and a way forward.
Learn the back story and solutions to common SEO problems:
1) Following best practices often does nothing for new and emerging sites. 2) My competition ranks from spamming links. 3) My rankings are bouncing up and down. 4) I cannot accurately measure SEO results now. 5) Google is biasing to big brands.
Find tips on how to fix common problems with Google's mobile friendly test, like Viewport.
“Google hates pogo sticking more than high bounce rate.” What is pogosticking? ... when a particular site or page ranks in Google’s top ten results, but fails to satisfy the exact need of the searcher."
To create sticky content, Patel's recommendations are: write about the latest news, create viral infographics, write in-depth top list posts, upgrade existing content to build your list.
Quote: "Keep your focus on optimizing your content to appeal to people, solve a specific problem for them, and spoon-feed the Googlebot with the kind of content it prefers."
Keywords that lead directly to conversions are sometimes in short supply, but tapping into your audience's other interests can bring unexpected returns. In today's Whiteboard Friday, Rand shows you how.
Learn about ways to broaden your target keywords if your list is small, using related interests.
Here at Prosperity Media it is always great to ask others in the same industry what their top tip for 2015 when it comes to Online Marketing. We asked a range of global and local SEO’s the following question: What is your TOP SEO or Link Building tip for 2015? We had 21 Knowledgeable SEO’s share [...]
Scoop up these tips from SEO pros and take your site to the next level in 2015.
The pros at Moz gather what you need to know about SEO in a Slideshare with 83 pages.
This article details all you need to know about WordPress on-page SEO, and how to do it perfectly.
Very readable and solid post about how to optimize your Wordpress page or post to come up higher in search results.