Back in July, Google rolled out a bunch of changes in the way they treat rich snippets in the search results. One of these shifts was to dramatically scale back the prevalence of video snippets in universal search results, restricting them exclusively to domains where video is the core offering of the site. What does this mean for video SEO? Should you now move all your videos to YouTube?
Geat the latest info on how to use video to rank for competitive keywords and what kind of content works best.
Quote: "In order to get a video ranking highly in Google and YouTube search, you need to generate engagement. Shares, subscriptions and engaged views are still the metrics which will ultimately result in better rankings and to do this organically, you need to create content which appeals to audiences who find your content via YouTube search, YouTube recommended links and Google search; rather than just the audience who watch videos via embeds on your site."