What have you been doing with branded searches? If the answer is "not much," it may be time to shift your focus a bit. In today's Whiteboard Friday, Rand explores the huge benefits of turning some of your unbranded searches into branded and offers some key tactical advice.
Peg Corwin's insight:
Excellent short video on how to get more branded searches on Google. Most of the tactics require offline advertising and PR, as well as speaking.