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SEO 101 for Marketers
SEO 101 for Marketers helps small business marketers to learn the basic principals of search engine optimization (SEO) and what factors they can control. Click image or title to see full post. See also LOCAL SEO, http://localseo.pegcorwin.com
Curated by Peg Corwin
Excellent podcast in which Hubspot's Pamela Vaughan tells you how to take advantage of blog posts over 2 years old to improve your search rankings. Well worth listening to if you have such content.
How do you take your potential customers' problems and turn them into a conversion success? If you're having trouble with low conversion rates on high-traffic landing pages, don't worry — there's help. In today's Whiteboard Friday, Rand shares a process to turn your landing page objections into improved conversion rates.
An excellent process - interviewing and split testing - for improving sales conversions on your landing pages.
Inside the Cross-Device Purchase Journey [Infographic] - infographic Digital Commerce, Mobile
Notice how important load time is to conversions.
Learn about the impact of SSL encryption on keyword research, and the field of SEO.
Keyword phrases are becoming less available to marketers.
"That means instead of spending our day doing keyword research, and optimization around the results of the research, we're doing things like: