How to Tie Marketing Metrics to the Data that Boards, CxOs, and Investors Really Care About - Whiteboard Friday | SEO 101 for Marketers | Scoop.it
A simple change in language and perspective could be what's standing between you and getting the C-suite buy-in that's integral to your success. In today's Whiteboard Friday, Rand helps you translate your marketing jargon into financial metrics and data that the folks in charge will actually care about.