What you measure is what you're able to improve. Setting yourself up for success involves measuring your traffic metrics the right way, so you can identify areas to work on and implement the right actions. In the first Whiteboard Friday of 2016, Rand explains what you need to include when building your own traffics metrics dashboard in the new year.
Peg Corwin's insight:
Yes, yes, yes, use a dashboard in Google Analytics or Google Docs to monitor key high level digital marketing metrics on a monthly basis. Excellent video describing what to include and how to create it.