We don't need to create heaps of pages to target long-tail keywords. In today's Whiteboard Friday, Moz associate (and long-time community member) Gianluca Fiorelli explains how we can use topical hubs and an entity-based approach to tell Google about connections it might otherwise have missed.
Peg Corwin's insight:
Learn both tools and techniques to research and create content or topic hubs for your content. Then find related keywords.