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How Social Media Impacts SEO [INFOGRAPHICS]

How Social Media Impacts SEO [INFOGRAPHICS] | SEO 101 for Marketers | Scoop.it
Search engine optimization has not been dependent on a minimal number of factors for a long time now, such as number of times a keyword appeared on a page, and it continues to become a more complex web of on and off-page factors every month.

Via Bonnie Burns
Peg Corwin's insight:

Visual answer to specific ways in which social media activity helps your website rank.  

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Bonnie Burns's curator insight, May 8, 2013 11:10 AM

The following infographic breaks down ways that social media influences the visibility of your website in search results

Nicole's curator insight, May 8, 2013 12:07 PM

interactions on social media means approval for the website, and high ranking on SEO. Social media as a validating factor for SEO will mean the increase need for websites to maximize their presence online.

alice joan's comment, May 9, 2013 7:53 AM
thanks for shating
SEO 101 for Marketers helps small business marketers to learn the basic principals of search engine optimization (SEO) and what factors they can control. Click image or title to see full post. See also LOCAL SEO, http://localseo.pegcorwin.com
Curated by Peg Corwin
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Popular Topics on SEO 101 for Marketers

Click the links below on the most popular aspects of search engine optimization (SEO) for marketers.  Click the Find tab on the bar above to find more posts on specific topics.


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Peg Corwin's insight:


If your business is local, see Local SEO Tips for Local Businesses.


You might also be interested in our board on Website Pages Advice, where we display posts on what to put on specific pages of your website, like your home page, your about page, etc.

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Do Social Signals Drive SEO?

Do Social Signals Drive SEO? | SEO 101 for Marketers | Scoop.it
Do search engines use social signals to dictate search rankings? This post explores whether social sharing has anything to do with getting on the first page of Google, and why it matters.
Peg Corwin's insight:

Learn how social media works to improve your website's search ranking to get more bang for your buck.  

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Mery's curator insight, December 16, 3:30 AM

Great info

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How To Steal Your Competitor's Backlinks, Rankings & Traffic

How To Steal Your Competitor's Backlinks, Rankings & Traffic | SEO 101 for Marketers | Scoop.it
Do you want to outrank your competitors in the search engines? I'll show you step-by-step how to steal your competitor's backlinks, rankings & traffic.
Peg Corwin's insight:

A system to strategically identify link building opportunities and improve your rankings.

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The Evolution of SEO [Infographic]

The Evolution of SEO [Infographic] | SEO 101 for Marketers | Scoop.it
Check out this infographic for a clear comparison of what SEO used to be versus what it is now.
Peg Corwin's insight:

Click the title to see this EXCELLENT infographic about how SEO has changed.  

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32 SEO Questions and Answers for Small Businesses

32 SEO Questions and Answers for Small Businesses | SEO 101 for Marketers | Scoop.it
32 SEO Frequently Asked Questions (FAQ) and Answers for everything you've wanted to know about natural and organic SEO.
Peg Corwin's insight:

Answers to FAQs of small business, in easy to understand language.

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How Researching Competitors Can Improve Your Blog Content

How Researching Competitors Can Improve Your Blog Content | SEO 101 for Marketers | Scoop.it
Do you need ideas for blog topics? Do you know what content performs best for your competitors? When you know what content works for your competitors, you can use those topics to brainstorm ideas for your own blog articles. In this article I'll share five ways to research your competitors' content and tools to help…
Peg Corwin's insight:

Find free tools to check various aspects of competition in your niche.

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Building Quality Links to Good Content - Slick Strategies

Building Quality Links to Good Content - Slick Strategies | SEO 101 for Marketers | Scoop.it
@backlinko
Peg Corwin's insight:

Very interesting strategies and tools to build quality links to good content.  Interesting use of Buzzsumo to copy what works.  Tips to find emails on those linking to your top.  

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5 Crucial Link Building Strategies After Google Panda 4.1

5 Crucial Link Building Strategies After Google Panda 4.1 | SEO 101 for Marketers | Scoop.it

LinThis is a guest contribution from Rizvan Ullah. Many people have been affected by the chain of Google Panda ...

Peg Corwin's insight:

Link generation guidelines and ideas for writers and bloggers, in light of Google's recent changes.

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How to Acquire Anchor Text-Rich Links Without Resorting to Spam or Manipulation

How to Acquire Anchor Text-Rich Links Without Resorting to Spam or Manipulation | SEO 101 for Marketers | Scoop.it
How can we earn links with exact match anchor text without raising red flags? In today's Whiteboard Friday, Rand explains a few ways that might work well for you and your organization.
Peg Corwin's insight:

Despite what you may think, archor test rich links do work.  You can build them without resorting to span.

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Is It Possible to Have Good SEO Simply by Having Great Content

Is It Possible to Have Good SEO Simply by Having Great Content | SEO 101 for Marketers | Scoop.it
Is it possible to perform well in search rankings by simply producing good content? The answer and Rand's explanation are detailed in today's Whiteboard Friday.
Peg Corwin's insight:

You can rank without link building, but there are so many great and easy link building strategies, why try?

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Viral Marketing Case Study: How a Brand New Blog Generated 17,584 Visitors In One Day

Viral Marketing Case Study: How a Brand New Blog Generated 17,584 Visitors In One Day | SEO 101 for Marketers | Scoop.it
Today I’m going to show you how one entrepreneur used The Skyscraper Technique to generate 17,584 unique visitors to a brand new blog. In one day. Oh, and he accomplished this despite having: Zero connections. Zero Twitter followers. Zero marketing budget. In this case study I’ll walk you through the EXACT step-by-step process that he […]
Peg Corwin's insight:

Story of finding untapped keywords, understanding SEO, and using max promotion and social media.

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Teach Google About Your Entities by Using Topical Hubs

Teach Google About Your Entities by Using Topical Hubs | SEO 101 for Marketers | Scoop.it
We don't need to create heaps of pages to target long-tail keywords. In today's Whiteboard Friday, Moz associate (and long-time community member) Gianluca Fiorelli explains how we can use topical hubs and an entity-based approach to tell Google about connections it might otherwise have missed.
Peg Corwin's insight:

Learn both tools and techniques to research and create content or topic hubs for your content.  Then find related keywords.

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The Big List of SEO Tips and Tricks for Using HTTPS on Your Website

The Big List of SEO Tips and Tricks for Using HTTPS on Your Website | SEO 101 for Marketers | Scoop.it
It’s rare when Google reveals any of its actual ranking factors, so it came as a big surprise when representatives announced they would reward sites using HTTPS encryption with a boost in search results. HTTPS isn’t like other ranking factors. Implementing it requires complexity, risks, and costs. Webmasters balance this out with benefits that include increased security, better referral data, and a possible boost in rankings.
Peg Corwin's insight:

"Much of the web is now moving towards SSL encryption, and within a few years it may even become the default. SEOs, consultants and agencies that become experts know may be rewarded as the popularity of the protocol grows."


Will you make the switch to HTTPS?

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SEO in 2015: How Search Has Changed & How Marketers' Tactics Must Shift

Rand Fishkin's presentation on some of the big changes from the search engines and how SEO and marketing tactics must respond to keep up.


Via Pedro Da Silva, massimo facchinetti
Peg Corwin's insight:

The pros at Moz gather what you need to know about SEO in a Slideshare with 83 pages.

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Incredibly Useful, Illustrated Guide to On-Page Topic Targeting for SEO

Incredibly Useful, Illustrated Guide to On-Page Topic Targeting for SEO | SEO 101 for Marketers | Scoop.it
The truth is, you can create optimized pages that rank well without understanding complex algorithms. This post provides a simple framework for on-page topic targeting in a way that makes optimizing easy and scalable while improving the chances for higher rankings.
Peg Corwin's insight:

Understand advanced page SEO with detailed graphic examples and text.

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WordPress On-Page SEO: How to do it perfectly

WordPress On-Page SEO: How to do it perfectly | SEO 101 for Marketers | Scoop.it
This article details all you need to know about WordPress on-page SEO, and how to do it perfectly.
Peg Corwin's insight:

Very readable and solid post about how to optimize your Wordpress page or post to come up higher in search results.

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How To Effectively Measure Your Online Marketing Efforts

How To Effectively Measure Your Online Marketing Efforts | SEO 101 for Marketers | Scoop.it
Why Measure Marketing? Seth Godin once said: “What could you measure? What would that cost? How fast could you get the results? If you can afford it, try it. If you measure it, it will improve.” Measurement lies at the core of success management and therefore online marketing. Without marketing measurement you have no yardstick ...
Peg Corwin's insight:

See online marketing metrics for SEO, PPC, social media, content marketing and direct traffic.  Worth a click.

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Google Doesn’t Think Your Title Tags are Good Enough

Google Doesn’t Think Your Title Tags are Good Enough | SEO 101 for Marketers | Scoop.it
It is pretty clear that if you want your title tag to remain unchanged, it's worth making sure that you're staying within the 50-59 character window and that your titles fit with the content of the page. That's not necessarily going to guarantee that it never gets changed in the SERPs but at least you'll have more control over how you're represented in the SERPs.
Peg Corwin's insight:

Between 50-59 characters is optimal for title tags, the data says.

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Search Engine Optimization for Retailers : Modern Retail

Search Engine Optimization for Retailers : Modern Retail | SEO 101 for Marketers | Scoop.it
Showing up higher in Google’s organic search results can seem unobtainable to many retailers. When seeking help, they are often met with a dizzying array of Search Engine Optimization (SEO) terms, HTML code and language that’s completely unrelated to their field of expertise – selling goods to consumers. I have to admit, I’ve seen first-hand the impact a “good” SEO company can have on a retailer’s business. However, if you are unable to find, or don’t have the budget for reputable SEO firm, know that there are things you can do on your own to improve your search engine ranking.
Peg Corwin's insight:

Good insights for retailers, such as to give brands more visibility than categories in store hierarchy, create brand specific pages and encourage brands to link to it.  Also write blog content about brands, products, trends, philosophy.

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The Coming Integration of PR and SEO

The Coming Integration of PR and SEO | SEO 101 for Marketers | Scoop.it
Looking to enhance the digital footprint of your brand but not sure where to start? Smartly deploy PR and SEO to propel your business toward success. We show you how to integrate them seamlessly.
Peg Corwin's insight:

Interesting discussion and infographic of how PR and SEO are interrelated in the digital space.

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SEO Ranking Factors You Can't Ignore! - RazorSocial

SEO Ranking Factors You Can't Ignore! - RazorSocial | SEO 101 for Marketers | Scoop.it
SearchMetrics is a SEO software company and, each year, they produce a report on SEO ranking factors that analyzes the content that appears high up in the search results and looks at why this content does well. Analysis is based on the top 10,000 keywords searched for on Google in 2014 and the rankings are based on companies in the top three Google search results. In this article, we will cover eleven important areas to consider, as identified by the Searchmetrics SEO ranking factors report. 1.
Peg Corwin's insight:

Good summary of SEO ranking trends.  For example,  "...if your content gets shared, more people know about it and, if more people know about it, then you are more likely to get backlinks. This is why content shared on social media is still very important for your search rankings."

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Common SEO Issues With Ecommerce Websites

Common SEO Issues With Ecommerce Websites | SEO 101 for Marketers | Scoop.it
Make sure your Ecommerce website is Search Engine friendly with our advice on the top common SEO issues. Does your Ecommerce website have any of these?
Peg Corwin's insight:

Three SEO problems with ecommerce sites are poor URL structure, bad image alt tags and mobile problems.  Learn more here.

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3 Underutilised Internal Linking Tactics for UX and SEO

3 Underutilised Internal Linking Tactics for UX and SEO | SEO 101 for Marketers | Scoop.it
Here's three really easy ways you can get more value from your internal links. It'll improve your on-page SEO and help users browse your site more effectively. Let me know what you think.
Peg Corwin's insight:

Use related content links, breadcrumbs and ‘top post’ widgets to help increase the strength of your internal pages.


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How Will Google "Read" & Rank Your Images in the Near Future

How Will Google "Read" & Rank Your Images in the Near Future | SEO 101 for Marketers | Scoop.it
In the very near future Google will probably change the algorithms regarding the way it will rank images, changes that will dramatically affect the search, and thereby the SEO world.
Peg Corwin's insight:

Google is said to be using object detection in images.  Can they be used for improving your Google rank?


"Google is turning search into something that understands and translates your words and images into the real-world entities you’re talking about."


Mind-blowing to me.

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Networking for Sales and SEO

Networking for Sales and SEO | SEO 101 for Marketers | Scoop.it
Networking is one of the most valuable business tactics in growing your business, because it gives you the opportunity to learn from others and to tell them about your business in return
Peg Corwin's insight:

Quote "You also don’t have to network with just business owners. Sometimes, establishing a connection with thought leaders and influencers in your industry who are willing to write about your product or service and link back to your site is useful in increasing your brand exposure and building up your backlink profile."

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How to Write the Perfect LinkedIn Invitation [Template]

How to Write the Perfect LinkedIn Invitation [Template] | SEO 101 for Marketers | Scoop.it
Learn what a perfect custom LinkedIn invitation message looks like by checking out this template.
Peg Corwin's insight:

Now if only Linkedin would not make some invites automatic, so we could actually write such an invite.  It's gone before I write a word or remember to go where I can send a personal one. 

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