Despite the inherent SEO value of blogging, many blogs just aren't properly optimized for search, or to their fullest potential. Many of the fixes and improvements you can make are really quite simple.
Via Bonnie Burns
SEO 101 for Marketers
SEO 101 for Marketers helps small business marketers to learn the basic principals of search engine optimization (SEO) and what factors they can control. Click image or title to see full post. See also LOCAL SEO, http://localseo.pegcorwin.com
Curated by Peg Corwin
Click the links below on the most popular aspects of search engine optimization (SEO) for marketers. Click the Find tab on the bar above to find more posts on specific topics.
If your business is local, see Local SEO Tips for Local Businesses.
You might also be interested in our board on Website Pages Advice, where we display posts on what to put on specific pages of your website, like your home page, your about page, etc.
In this episode of 5-Minute Friday I'll show you step-by-step how to perform a keyword gap analysis. You'll learn how to identify all the keywords you
Good step by step video on how to do keyword analysis and find your best keywords with volume.
It's that time again friends... That time where I grade my 2016 predictions to see whether I've got the clout and foresight to get another shot in 2017. This year is gonna be really close, as I was more aggressive last year than in prior ones, so let's see where we end up, and what I've got to say for the next 12 months.
SEO projections for 2017 include "Mobile will barely cut in to desktop's usage and its growth rate in developed countries will slow" and "Twitter will stay independent." See them all, and how Rand did with last year's predictions.
https://www.authoritas.com/brightonseo/ Rob Bucci – BrightonSEO April 2016: Deep diving into featured snippets: How to earn more and rise to the top of th
Get listed in a Google Featured Snippet and get a 20% traffic lift. Video on their research and how to get your site link featured.
It's incredibly important to consider SEO when launching a startup. In this Whiteboard Friday, Rand shares how to kickstart a comprehensive SEO audit for your new business's site.
Startups, watch this super good summary about the process of getting more free search traffic to your website over time. Instructive and excellent.
From understanding the big-picture search trends to making sure your SEO goals jive with your CEO's goals, there's a lot to consider when planning for 2017. In this Whiteboard Friday, Rand outlines how to craft a truly remarkable SEO strategy to help you sail through 2017.
SEO Trends include more SERP features, instant answers, searcher intent, value of comprehensiveness, and more.
I am quite confident that If there's a main trending topic for 2017, it will be Progressive Web Apps.
Big search marketing trends for 2017: mobile first, machine learning and SE.Lo.Mo (search local mobile) and ascent of video. Read where to focus in each area for 2017.
Page one, position one. It’s the ultimate goal of every SEO marketer. But of course reaching this goal can b
Search marketers, good post on how to get more search traffic from Google for the right keywords. Fav quote: “just having one influential person sharing your content resulted in 31.8 percent more social shares.”
Believe it or not, SEO is still an ultra-powerful tool in 2016. I posted recently that SEO isn’t dead—far fro
Better search rankings? Yes, there are still ways to improve those, even if you are covering the basics.
Killing it at SEO requires that you use a lot of different tools. There’s SEO software, apps, analytics, and s
Search marketers, here's the inside scoop on Google feedback to improve your website. Learn all about it.
It’s hard building an audience. Think of all that work that goes into attracting visitors. But what about keeping them? Did we encourage them to stick around? Or did we squander the opportunity and show them the door?
They came, they read …they left. It may be happening on your site right now.
Not every exit is ... Read More >
Why are people leaving my website and why? Here's how to find out. I'm setting this up, thanks to Andy's step by step instructions. You too?
All is fair in love and SEO. Ranking for a profitable keyword phrase can quickly become a dog fight, an
How to outrank that competitor page in search? Get their stats, fix technical issues, do whatever you competitor is doing, only better, create more in-depth content, use visuals, make the content easily digestible, outperform your competitor from a techincal standpoint, like page speed.
Marketers are always looking for ways to automate tasks to make their life easier. Discover 4 things that you should automate right now to get the most fro
Quick video to help you monitor your website's position, search rankings for target keywords and brand mentions. You can get started for free with each of the 4.
Should you focus on H1s and H2s, or should schema.org demand all your on-page attention? In this Whiteboard Friday, Rand expounds upon what still works for on-page SEO and what's out of date.
Search marketers, learn what Moz says about SEO tags that still matter to Google. Hint -- H1, 2 and 3 matter less. Twitter cards, FB Open Graph and Fav Icons matter more. Quick Video.
When it comes to certain kinds of backlinks, avoiding penalties can be a gray area. In this Whiteboard Friday, Rand will teach you which rules to follow to keep you safe and help you benefit.
Search marketers, take advantage of multiple sites you control without incurring a Google penalty. Practical tips for web designers, marketers with multiple sites, widget creators etc.
It's that age-old question: does social media marketing have an effect on organic SEO? In her analysis of five popular blogs in each niche, Alexandra Tachalova comes to a conclusion. Read on to learn more.
SEO or Social? Study finds that "Social Media Marketing impacts Search Engine Optimization much more than you might think. The truth is that, paradoxically, organic channels bring more traffic to SMM-focused blogs than to SEO-focused ones."
Do we succeed at it? I'll leave that for you to judge. But one thing I know for sure - Ahrefs team is extremely competitive and we are never scared to go t
Search marketers, check out this bigger and better keyword tool from Ahrefs. More fire power.
Walk through the process of creating a dynamic keyword-to-URL map from scratch. If you’re an SEO or content creator and don’t have a dynamic, regularly referenced keyword map, this post is for you.
Good plan to identify and target keywords which get search traffic, as well as optimizing for that traffic. Ancillary to content marketing, this can build organic traffic to your site.
It may seem like an uphill battle to compete with big sites in the SERPs, but there are tangible SEO benefits to running a smaller site. In this Whiteboard Friday, Rand explains how small sites can target opportunities the big sites can't, despite their natural advantages.
How can small brands compete with big ones online? 1) target niche long tail keywords, comparison keywords, editorially prohibited keywords 2) build authority and brand in niche, 3) create harder-to-monetize content, 4) give deeper coverage to niche content and build better, deeper relations with niche people. Learn details in this quick video.
Link building. It’s the backbone of SEO. The way we build links has changed quite a lot over the pas
Search marketers, here's and in-depth post with lots of ideas for backlinks in a short timeframe.
Link Building Tip – Generate Hundreds of Links for Your Blog in 5 Minutes a Day In today’s lesson, you are going to learn a simple technique that has generated 100 new links for my blogs in the last month. This technique is fairly simple, and it only takes me about 5 to 10 minutes …
One way to build links that help your website rank in search -- "look for mentions of your blog or keywords that are relevant to your blog and articles on your blog on other people’s blogs and to reach out to those bloggers to see if there’s an opportunity for them to link to you."
There’s no reason to go over what is or why you should use Google Search Console’s most powerful data-powered tool, Search Analytics. As an SEO, whether you’re working in-house or handling many clients in an agency, you’ve likely been using this tool for a bunch of reasons. Whether it's diagnosing traffic and position changes, or finding opportunities fo
Dig into Google Sheets to make your search marketing even better. Interesting applications are spelled out, step by step.
Strategic, informed pitching can be your best bet for earning followed links. Learn how to quickly identify the publisher's perspective, personify it, and communicate effectively to give you the best chance of attaining that well-earned attribution link.
Need more links to rank higher in search? Here's an interesting take on link building, where the personas of typical decision-makers are outlined. Get tips of communicating with each.
Are you considering social media advertising? Discover where digital advertising dollars are being spent and why marketers are flocking to certain media.
Check these digital marketing trends. Social ads dominate digital, and "Facebook is the place to be now"
Currently, Google has a single index of documents for search. Google's Gary Illyes announced they plan on releasing a separate mobile search index, which will become the primary one.
Search marketers, this is a provocative change. Not only does Google have a local and general index, but soon they will have a mobile index. Back the the drawing boards on strategy....
Ever wonder? “What keywords do I rank for?” It’s a great question with surprising answers. You probably rank for hundreds or thousands of phrases you didn’t know about.
How do you check your rankings?
This post explains step-by-step how to check your rankings using Google Analytics and Google Search Console. We’ve also added a list of tools ... Read More >
Search marketers, here are simple steps to find how what your site ranks for, and which pages rank for which phrases. This is important to know so you don't mess up what's working, and so you can see new opportunities clearly.