Despite the inherent SEO value of blogging, many blogs just aren't properly optimized for search, or to their fullest potential. Many of the fixes and improvements you can make are really quite simple.
Via Bonnie Burns
SEO 101 for Marketers
SEO 101 for Marketers helps small business marketers to learn the basic principals of search engine optimization (SEO) and what factors they can control. Click image or title to see full post. See also LOCAL SEO, http://localseo.pegcorwin.com
Curated by Peg Corwin
Click the links below on the most popular aspects of search engine optimization (SEO) for marketers. Click the Find tab on the bar above to find more posts on specific topics.
If your business is local, see Local SEO Tips for Local Businesses.
You might also be interested in our board on Website Pages Advice, where we display posts on what to put on specific pages of your website, like your home page, your about page, etc.
We don't live in a world where we have the luxury of thinking about just user experience or just SEO. The two share many of the same spaces online, working in tandem and sometimes clashing. In today's Whiteboard Friday, Rand details the considerations and compromises that must be made for UX & SEO to coexist in harmony.
Excellent discussion of how user experience features may impact your Google search rank. Read this is you have a Parallax website, folks.
How fresh is this article?
Through patent filings over the years, Google has explored many ways that it might use “freshness” as a ranking signal. Back in 2011, we published a popular Moz Blog post about these “Freshness Factors” for SEO. Following our own advice, this is a brand new update of that article.
Check the 7 Best Practices for Fresh Content at the end of this post to maximize your SEO freshness factor and rank higher in search.
Are you leaving your most valuable assets unloved and at the mercy of underperformance? Simon Penson walks you through a process to assess and score your static content, identify areas of improvement, and create the kind of content that may earn you a slice of the Knowledge Graph pie.
"This post is designed not only to make it clear what good on-page content looks like, but also how you should go about prioritizing which pages to tackle first based on commercial opportunity, creating truly customer-focused on-page experiences."
A simple change in language and perspective could be what's standing between you and getting the C-suite buy-in that's integral to your success. In today's Whiteboard Friday, Rand helps you translate your marketing jargon into financial metrics and data that the folks in charge will actually care about.
Super video on how to relate SEO to customer lifetime value and cost per acquisition to speak the language of the c suite.
The keyword phrases you can uncover in the long tail of search are worth their weight in gold, often driving highly valuable traffic to your site. In this edition of Whiteboard Friday, Rand delves into core strategies you can use to make long tail keywords work in your favor, from niche-specific SEO to a bigger content strategy that catches many long tail searches in its net.
Fascinating discussion of optimizing for the long tail of targeted search keyword phrases in Google.
Every SEO, webmaster, and digital marketer has a powerful tool at their disposal. I would go so far as t
Excellent and detailed explanations of how to use Google's Search Console to understand and improve your website performance.
It's been 5 weeks since Keyword Explorer's launch and in that time, more than 75,000 folks have tried out what is, in my opinion, the best keyword research tool on the market. Today, we're upgrading it further with three of the most requested features since launch.
Super keyword research tool gets improvements with question filters, international data, more lists, better difficulty scores.
Keyword research. I'm sure you've done it before. You probably know what it's like to use keyword research tools an
Intelligent discussion of the difference between informational, transnational and navigational search queries, and how to hone in on the ones you really want to rank for.
Picture this: You discover that your site is ranking for a keyword you've been targeting. Cause for celebration, right? But what if that ranking page is irrelevant, wrong, or simply not the best choice? This frustrating situation is more common than you might think. Rand shows you how to cope when you find that your valuable queries are sending traffic to the wrong URLs in today's Whiteboard Friday.
Excellent video for those with pages on their sites that rank in search for the wrong keyword. Learn steps to fix.
Starting to build links for a new site is a lot like climbing a mountain. You’re starting from ground zer
Learn about links from photos, forums, competitors and guest posting.
So rather than cannibalizing web-based searches that came before, a large segment of the queries to IPAs will be wholly new types of searches.
Very interesting discussion of current search trends with Siri-like assistants, chat bots and more. Prediction: "rather than cannibalizing web-based searches that came before, a large segment of the queries to IPAs will be wholly new types of searches."
Google is testing a wider left-column, and with it, wider display titles. We dig into the data to see how long your titles should be. TL;DR? Stick to under 60 characters.
Despite a range of results, the recommendation is to keep website page meta title tags under 60 characters (57+2 = 59).
It’s a powerful source of traffic.
It sends the most qualified visitors.
It’s more consistent than other traffic sources.
There are lots of reasons to love your rankings. But search optimization has its issues. We once wrote about the dark side of social media. Now it’s time to uncover the downside of search optimization.
1. The Google Keyword ... Read More >
Good insights to help you use SEO more effectively, written in plain English.
Voice has longer queries
Natural language means more question phrases
Natural language reveals intent clearly
Voice search has high local value;
And greatly impacts 3rd-party listings
SEO for voice search? Know that "voice has longer queries; natural language means more question phrases; natural language reveals intent clearly; voice search has high local value; and greatly impacts 3rd-party listings."
App search is growing and changing, and there's more opportunity than ever to both draw customers in at the top of the funnel and retain them at the bottom. In today's special British Whiteboard Friday, Tom Anthony and Will Critchlow of Distilled dig into everything app search and highlight a future where Google may have some competition as the search engine giant.
Watch this 8 minute video to get a sense of how app search might relate to Google search and personal assistants. Fascinating.
You'd never change a URL without ensuring your 301s, links, sitemaps, and canonicals are in order... but a new client might have in the past. Here's what you can do to untangle any migration messes you've inherited and regain lost organic traffic.
Very good step by step guide to saving what you can of your search rankings if you change your site without realizing what you need to do to preserve your rankings.
On-page SEO is no longer a simple matter of checking things off a list. There's more complexity to this process in 2016 than ever before, and the idea of "optimization" both includes and builds upon traditional page elements. In this Whiteboard Friday, Rand explores the eight principles you'll need for on-page SEO success going forward.
Excellent excellent excellent 8+ minute video on how to get a website page to come up in Google search.
Excellent podcast in which Hubspot's Pamela Vaughan tells you how to take advantage of blog posts over 2 years old to improve your search rankings. Well worth listening to if you have such content.
Moz has released a new keyword tool, Keyword Explorer, that provides more useful metrics and actionable data than the average tool. Check out some of Keyword Explorer's best features!
If you are consider about website SEO, check out the super new SEO tool from Moz called Keyword Explorer. Ranks your best opportunities considering multiple factors, with ability to add custom priority too.
Sooner or later, you'll be faced with using WordPress to create blog posts. Sergey Stefoglo goes through the ins and outs of uploading and optimizing posts with the Yoast SEO plugin for WordPress, offering a downloadable checklist to help make sure you've hit all the marks.
Get your Wordpress blog posts found in Google search results. Check this step by step process using a free Wordpress plugin.
Are you guilty of living in the past? Using methods that were once tried-and-true can be alluring, but it can also prove dangerous to your search strategy. In today's Whiteboard Friday, Rand spells out eight old school SEO practices that you should ditch in favor of more effective and modern alternatives.
Good reminders of 8 SEO techniques that don't work now, and also what does.
The eternal question: How much time does it take for a link to affect rankings? Kristina Kledzik breaks out the entire process from start to finish.
Learn about link building strategies and the time that they take to influence your website search rankings.
What have you been doing with branded searches? If the answer is "not much," it may be time to shift your focus a bit. In today's Whiteboard Friday, Rand explores the huge benefits of turning some of your unbranded searches into branded and offers some key tactical advice.
Excellent short video on how to get more branded searches on Google. Most of the tactics require offline advertising and PR, as well as speaking.
Most SEOs go after the most competitive traffic from Google. Years ago, that’s all there was, but Google has create
If you are an authority for a couple niche queries, learn about how Google's Related Questions works in search. Find out what you can do to maxemize your chances of coming up as the source in those search results.
Keyword research isn’t always fun. But it is necessary whenever you’re starting most digital marketing campaigns. It’s mandatory for some channel
Find out what you can and cannot learn about Google search volume of specific keywords. For example, if you see search volume differences, it may just be rounding error and the results may be identical.