When you look at the five hot SEO trends for this year, you'll probably nominate this infographic for
SEO 101 for Marketers
SEO 101 for Marketers helps small business marketers to learn the basic principals of search engine optimization (SEO) and what factors they can control. Click image or title to see full post. See also LOCAL SEO, http://localseo.pegcorwin.com
Curated by Peg Corwin
Click the links below on the most popular aspects of search engine optimization (SEO) for marketers. Click the Find tab on the bar above to find more posts on specific topics.
If your business is local, see Local SEO Tips for Local Businesses.
You might also be interested in our board on Website Pages Advice, where we display posts on what to put on specific pages of your website, like your home page, your about page, etc.
Click-worthy titles are often quite different than titles we think are most likely to rank higher in the SERPs. In today's Whiteboard Friday, Rand helps marketers figure out what their goals are in writing any given headline, offering a clearer path toward success.
Excellent post explaining how to decide whether to write a clickbait or SEO title and then how to link between such pages to make the most of both types of content.
We've just launched social accounts and contact data inside Open Site Explorer (initially in two sections), to help with link prospecting, analysis, and outreach. Discover more about how to use the feature and where to find it.
New link building resource from Moz to facilitate the process.
First, there were 10 results, then sometimes 7, and now as few as 4. In the past year, Google has changed the page-1 landscape entirely, and we barely noticed.
Very interesting post about how search results are changing to highlight in-depth articles, and how it is getting harder and harder to determine what is organic and what is not.
Keyword Eye is a suite of affordable, fast, no-nonsense visual keyword and competitor research tools to help with your PPC and SEO campaigns.
New keyword search tool, with free trial.
As Google changes the SERPs, building a loyal audience is more important than ever. Learn effective tactics to create relationships and trust before you focus on SEO.
Fascinating discussion of how organic is diminished in search results. Personalization and graphics are impacting page 1 SERPS. A loyal audience is key now, and Rand shows you how to get it
Search results don't show up the same way for everyone, and in today's Whiteboard Friday, Rand covers five ways in which we can improve our sites' performance in an increasingly personalized world.
Video with an excellent discussion of how search is and is not personalized, by an SEO pro.
There's far more to SEO than an initial audit and fix for a site. In today's Whiteboard Friday, Rand offers a window into the ongoing day-to-day work of keeping a site in optimal shape in the eyes of the search engines.
After the initial site fixes, the SEO now starts with top level marketing goals and identifies customer profiles, with their associatiated keywords and influencers, to develop a list of projects to improve reach and engagement.
Find tips on how to fix common problems with Google's mobile friendly test, like Viewport.
If you haven’t heard of ASO or App Store Optimization, it’s time to level up. Why? If you have an app and want to optimize it, you need to focus on mobile – and ASO takes over where SEO leaves off.
Learn how to position your app and what the key data points for app store optimization are.
Specific and practical advice on how to format URLs for optimal usability and SEO.
For example, shorter is preferable. "Shorter URLs are, generally speaking, preferable. You don't need to take this to the extreme, and if your URL is already less than 50-60 characters, don't worry about it at all."
Webmasters seem very torn about the ever-increasing encroachment of Google Answer Boxes into the search results pages. An Answer Box (AKA "Direct Answer" or "
The argument is, for some search queries, the Google Answer box might link to your site and drive traffic.
How do you decide what's a good link and what isn't? In today's Whiteboard Friday, Rand looks at whether on- and off-topic links are more powerful and what else you should be looking for when building a link.
There may be some additional value from related pages, but it's hard to say. Will that link be clicked? Does it provide value to a reader? If so, search engines will treat it with reverance.
Link building is important, but it can be dangerous if you don't know what you're doing. Today, columnist Neil Patel shares his white hat link building tips.
Safe links come from guest blogging, infographics, social, personal requests and growing your brand. "Even though earning links is far more labor intensive, it is still important. You simply cannot have a top-ranking site without generating top-quality links."
don't know how to do keyword research? Here is SEO Keyword Research and Placement in Content Guide 2015
In-depth info about where to find and how to use keywords.
“Google hates pogo sticking more than high bounce rate.” What is pogosticking? ... when a particular site or page ranks in Google’s top ten results, but fails to satisfy the exact need of the searcher."
To create sticky content, Patel's recommendations are: write about the latest news, create viral infographics, write in-depth top list posts, upgrade existing content to build your list.
Quote: "Keep your focus on optimizing your content to appeal to people, solve a specific problem for them, and spoon-feed the Googlebot with the kind of content it prefers."
Will Google someday rank web pages based on how accurate they are? A new paper suggests they might.
Interesting potential trend for ranking webpages.
If your website is not mobile friendly, your website WILL rank lower in search results. "Those who ignore the warning might be in for significant pain."
Fresh Egg list best practice on what to do if you have received a mobile usability message in Google Webmaster Tools.
More reasons to be concerned about mobile, SEO friends. Get cracking.
A Little Known Tactic to Get Free Traffic From Search Engines
Learn the steps to examine your competitors links for promising link sources.
SEO tactics can vary, depending on the industry you're targeting. Here are some best practices for home builders.
SEO for a niche, which is not much different from your niche. Solid basic advice with an industry slant.
Discover how social proof helps with your SEO efforts when using social media channels that engage customers in this Raven post.
Some data shows social impacts SEO, despite Google's claims. Quote: "Just because Google may not be using Facebook and Twitter signals in their algorithm currently and have removed authorship, doesn’t mean marketers should ignore or even diminish their efforts with these channels."
Back in 2011, I wrote a a technical site audit checklist, and while it was thorough, there have been a lot of additions to what is encompassed in a site audit. I have gone through and updated that old checklist for 2015.
With this checklist, I'm going through the pages of our website, making a list of all the things that need to change. Just start this list and you will be on the road to improvement.
If you’re really serious about boosting your website’s search engine visibility, the following are The 10 Best SEO and SEM Software, according to Cloudswave :
A thoughtful and comprehensive comparison of major SEO tools.
Keywords that lead directly to conversions are sometimes in short supply, but tapping into your audience's other interests can bring unexpected returns. In today's Whiteboard Friday, Rand shows you how.
Learn about ways to broaden your target keywords if your list is small, using related interests.