When you look at the five hot SEO trends for this year, you'll probably nominate this infographic for
SEO 101 for Marketers
SEO 101 for Marketers helps small business marketers to learn the basic principals of search engine optimization (SEO) and what factors they can control. Click image or title to see full post. See also LOCAL SEO, http://localseo.pegcorwin.com
Curated by Peg Corwin
Click the links below on the most popular aspects of search engine optimization (SEO) for marketers. Click the Find tab on the bar above to find more posts on specific topics.
If your business is local, see Local SEO Tips for Local Businesses.
You might also be interested in our board on Website Pages Advice, where we display posts on what to put on specific pages of your website, like your home page, your about page, etc.
Should you focus on H1s and H2s, or should schema.org demand all your on-page attention? In this Whiteboard Friday, Rand expounds upon what still works for on-page SEO and what's out of date.
Search marketers, learn what Moz says about SEO tags that still matter to Google. Hint -- H1, 2 and 3 matter less. Twitter cards, FB Open Graph and Fav Icons matter more. Quick Video.
When it comes to certain kinds of backlinks, avoiding penalties can be a gray area. In this Whiteboard Friday, Rand will teach you which rules to follow to keep you safe and help you benefit.
Search marketers, take advantage of multiple sites you control without incurring a Google penalty. Practical tips for web designers, marketers with multiple sites, widget creators etc.
It's that age-old question: does social media marketing have an effect on organic SEO? In her analysis of five popular blogs in each niche, Alexandra Tachalova comes to a conclusion. Read on to learn more.
SEO or Social? Study finds that "Social Media Marketing impacts Search Engine Optimization much more than you might think. The truth is that, paradoxically, organic channels bring more traffic to SMM-focused blogs than to SEO-focused ones."
Do we succeed at it? I'll leave that for you to judge. But one thing I know for sure - Ahrefs team is extremely competitive and we are never scared to go t
Search marketers, check out this bigger and better keyword tool from Ahrefs. More fire power.
Walk through the process of creating a dynamic keyword-to-URL map from scratch. If you’re an SEO or content creator and don’t have a dynamic, regularly referenced keyword map, this post is for you.
Good plan to identify and target keywords which get search traffic, as well as optimizing for that traffic. Ancillary to content marketing, this can build organic traffic to your site.
It may seem like an uphill battle to compete with big sites in the SERPs, but there are tangible SEO benefits to running a smaller site. In this Whiteboard Friday, Rand explains how small sites can target opportunities the big sites can't, despite their natural advantages.
How can small brands compete with big ones online? 1) target niche long tail keywords, comparison keywords, editorially prohibited keywords 2) build authority and brand in niche, 3) create harder-to-monetize content, 4) give deeper coverage to niche content and build better, deeper relations with niche people. Learn details in this quick video.
Link building. It’s the backbone of SEO. The way we build links has changed quite a lot over the pas
Search marketers, here's and in-depth post with lots of ideas for backlinks in a short timeframe.
Link Building Tip – Generate Hundreds of Links for Your Blog in 5 Minutes a Day In today’s lesson, you are going to learn a simple technique that has generated 100 new links for my blogs in the last month. This technique is fairly simple, and it only takes me about 5 to 10 minutes …
One way to build links that help your website rank in search -- "look for mentions of your blog or keywords that are relevant to your blog and articles on your blog on other people’s blogs and to reach out to those bloggers to see if there’s an opportunity for them to link to you."
There’s no reason to go over what is or why you should use Google Search Console’s most powerful data-powered tool, Search Analytics. As an SEO, whether you’re working in-house or handling many clients in an agency, you’ve likely been using this tool for a bunch of reasons. Whether it's diagnosing traffic and position changes, or finding opportunities fo
Dig into Google Sheets to make your search marketing even better. Interesting applications are spelled out, step by step.
Strategic, informed pitching can be your best bet for earning followed links. Learn how to quickly identify the publisher's perspective, personify it, and communicate effectively to give you the best chance of attaining that well-earned attribution link.
Need more links to rank higher in search? Here's an interesting take on link building, where the personas of typical decision-makers are outlined. Get tips of communicating with each.
Are you considering social media advertising? Discover where digital advertising dollars are being spent and why marketers are flocking to certain media.
Check these digital marketing trends. Social ads dominate digital, and "Facebook is the place to be now"
Currently, Google has a single index of documents for search. Google's Gary Illyes announced they plan on releasing a separate mobile search index, which will become the primary one.
Search marketers, this is a provocative change. Not only does Google have a local and general index, but soon they will have a mobile index. Back the the drawing boards on strategy....
Ever wonder? “What keywords do I rank for?” It’s a great question with surprising answers. You probably rank for hundreds or thousands of phrases you didn’t know about.
How do you check your rankings?
This post explains step-by-step how to check your rankings using Google Analytics and Google Search Console. We’ve also added a list of tools ... Read More >
Search marketers, here are simple steps to find how what your site ranks for, and which pages rank for which phrases. This is important to know so you don't mess up what's working, and so you can see new opportunities clearly.
H1 tags are an important part of optimizing your website for Google. This is a short but useful post that shares everything you need to know.
Search marketers, here's a good explanation of the difference between a meta title tag and an H1 tag.
In the case of keywords with and without punctuation, you are more likely to see identical SERPs
Search marketers, learn how Google is handling similar keywords now. For example "In the case of keywords with and without punctuation, you are more likely to see identical SERPs"
We've always been told to go after attainable high-volume keywords but are we missing huge opportunities? Read more to find out why low-volume keywords are key.
Search marketers, should you target low volume keywords, with less than 10 searches a month? Yes, when they convert at 50%.. Learn more.
Search Console is one of the most powerful tools we have for diagnosing website errors. Learn how to prioritize and resolve your site's crawl errors in Google Search Console — those hundreds of 404 errors may not be so daunting after all.
Search marketers, I found this discussion of how to fix site errors very useful. Our pages need to get seen.
We have analytics, so are interviews still important? In today's Whiteboard Friday, Onward's Rebekah Cancino shows us just how important they are, and how you can get the most from them.
A quick helpful video on how to get useful feedback in talking to customers.
All content campaigns begin with the same thing: keyword research. And there’s a reason for this. Targeting keywords will lea
Online marketers, use student material, FAQ lists, Q&A sites, competitor URLs, Twitter chats and various tools to find more keywords. Learn how here.
Essex-based digital marketing agency specialising in branding, web design and development, SEO, PR and social media management. Get in touch with us today.
Want your pages and posts to rank higher in Google for key terms? Read what matters to search engines now.
So you want to write an article that ranks on the first page of Google for a long-tail keyword? Fine
Yes, if you follow his instructions you CAN rank from most long tail keywords you choose. But it's work...
We don't live in a world where we have the luxury of thinking about just user experience or just SEO. The two share many of the same spaces online, working in tandem and sometimes clashing. In today's Whiteboard Friday, Rand details the considerations and compromises that must be made for UX & SEO to coexist in harmony.
Excellent discussion of how user experience features may impact your Google search rank. Read this is you have a Parallax website, folks.
How fresh is this article?
Through patent filings over the years, Google has explored many ways that it might use “freshness” as a ranking signal. Back in 2011, we published a popular Moz Blog post about these “Freshness Factors” for SEO. Following our own advice, this is a brand new update of that article.
Check the 7 Best Practices for Fresh Content at the end of this post to maximize your SEO freshness factor and rank higher in search.
Are you leaving your most valuable assets unloved and at the mercy of underperformance? Simon Penson walks you through a process to assess and score your static content, identify areas of improvement, and create the kind of content that may earn you a slice of the Knowledge Graph pie.
"This post is designed not only to make it clear what good on-page content looks like, but also how you should go about prioritizing which pages to tackle first based on commercial opportunity, creating truly customer-focused on-page experiences."
A simple change in language and perspective could be what's standing between you and getting the C-suite buy-in that's integral to your success. In today's Whiteboard Friday, Rand helps you translate your marketing jargon into financial metrics and data that the folks in charge will actually care about.
Super video on how to relate SEO to customer lifetime value and cost per acquisition to speak the language of the c suite.