SEO 101 for Marketers
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Using Social Media as Your Primary (or Only) Link Building Tactic Probably Won't Work - Whiteboard Friday

Using Social Media as Your Primary (or Only) Link Building Tactic Probably Won't Work - Whiteboard Friday | SEO 101 for Marketers | Scoop.it
A recent Buzzsumo study has us rethinking how flywheel marketing works. In today's Whiteboard Friday, Rand explains what we got wrong about social shares, and a better way to describe that piece of the flywheel.
Peg Corwin's insight:

Sad news for content marketers in this short video. 75% of articles are never linked to and 90% are never shared. Drive engagement, not sharing, to improve your website in search results.

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SEO 101 for Marketers
SEO 101 for Marketers helps small business marketers to learn the basic principals of search engine optimization (SEO) and what factors they can control. Click image or title to see full post. See also LOCAL SEO, http://localseo.pegcorwin.com
Curated by Peg Corwin