SEO 101 for Marketers
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How Can Small Businesses/Websites Compete with Big Players in SEO? 

How Can Small Businesses/Websites Compete with Big Players in SEO?  | SEO 101 for Marketers | Scoop.it
It may seem like an uphill battle to compete with big sites in the SERPs, but there are tangible SEO benefits to running a smaller site. In this Whiteboard Friday, Rand explains how small sites can target opportunities the big sites can't, despite their natural advantages.
Peg Corwin's insight:

How can small brands compete with big ones online? 1)  target niche long tail keywords, comparison keywords, editorially prohibited keywords 2) build authority and brand in niche, 3) create harder-to-monetize content, 4) give deeper coverage to niche content and build better, deeper relations with niche people.  Learn details in this quick video.

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Daniel Gonzales's curator insight, November 10, 2016 12:46 PM
Don't miss this video! Outstanding key points, very good to share for the team ;-) MOZ rocks!
SEO 101 for Marketers
SEO 101 for Marketers helps small business marketers to learn the basic principals of search engine optimization (SEO) and what factors they can control. Click image or title to see full post. See also LOCAL SEO, http://localseo.pegcorwin.com
Curated by Peg Corwin