SEO 101 for Marketers
6.9K views | +0 today
Follow
 
Scoop.it!

New Findings Show Google Organic Clicks Shifting to Paid

New Findings Show Google Organic Clicks Shifting to Paid | SEO 101 for Marketers | Scoop.it
One large e-commerce brand noticed a startling shift in organic CTR, with paid ads now earning nearly the same percentage of clicks as organic results. What does this mean and how can sites combat the new trend?
Peg Corwin's insight:

eCommerce search marketers, paid is right up there. "Over the last two years, the total share of organic clicks on page one of our e-commerce SERPs has dropped 25% on desktop and 55% on mobile. For the ad-heavy non-local SERPs that we work in, paid ads are likely now earning nearly the same percentage of clicks as organic results — a staggering change from most of the history of Google."

more...
No comment yet.
SEO 101 for Marketers
SEO 101 for Marketers helps small business marketers to learn the basic principals of search engine optimization (SEO) and what factors they can control. Click image or title to see full post. See also LOCAL SEO, http://localseo.pegcorwin.com
Curated by Peg Corwin